Research Archive

16 articles

Comparing Human and Algorithmic Decisions for AI Enabled Employee Engagement in Irish Workplaces

26 May 2026 · 8 min read

Comparing Human and Algorithmic Decisions for AI Enabled Employee Engagement in Irish Workplaces

AI-enabled employee engagement includes survey analytics, sentiment analysis, personalized recommendations, workforce listening, communication tools, and manager decision support, all operating within sensitive employment relationships. The article compares humans and algorithms on matched tasks, information, and outcome horizons rather than benchmark scores alone. Human context and judgment are weighed against algorithmic scale and repeatability, while hybrid rules, disagreement analysis, blind

Workforce AnalyticsView Abstract →
Comparing Human and Algorithmic Decisions for Omnichannel Attribution in Canadian Markets

21 Jul 2026 · 8 min read

Comparing Human and Algorithmic Decisions for Omnichannel Attribution in Canadian Markets

This article compares human and algorithmic decision making for Omnichannel Attribution in Canadian Markets, focusing on downstream decision quality rather than prediction accuracy alone. It estimates how online and offline touchpoints contribute to conversion, while identity gaps, walled-garden platforms and the difference between observed credit and causal incrementality complicate interpretation. Human judgment contributes context, tacit knowledge, strategic interpretation and sensitivity to

Marketing, Platforms & Consumer AnalyticsView Abstract →
Testing AI Business Model Renewal Through Field Experiments in Australian Organizations

2 Jun 2026 · 8 min read

Testing AI Business Model Renewal Through Field Experiments in Australian Organizations

AI business model renewal concerns changes in value creation, value delivery, and value capture through AI-enabled services, workflow redesign, personalization, pricing support, and new information products. The article emphasizes real-world causal testing through random assignment, phased rollouts, encouragement designs, or cluster experiments. It calls for pre-specified outcomes, contamination controls, comparisons among human-only, algorithm-only, and hybrid workflows, and stop rules when har

Digital TransformationView Abstract →